For Marketing and Revenue Leaders · Guide · 1 min ·
See what buyers say by segment
Filter objections, pains and alternatives by any ICP attribute, like country, industry, company size or CRM, to see what one segment of buyers cares about.
Scalign answers your ICP attributes for every company you meet, from what's said in your meetings. So you can filter what buyers say by any of them: country, industry, company size, CRM, sales motion and more. See what one segment worries about before you write for them, sell to them or expand into their market.
What you can filter by
Any attribute on your Our Buyers page. Combine as many as you like. See Set up and use your ICP to add or change attributes.
Ask in Claude or ChatGPT
With Scalign connected, describe the segment in plain words and add a time frame. We tested each of these on real data:
- "Show me the objections from the last 30 days at software companies with 20 to 99 employees."
- "Compare the pains buyers raised in the last 30 days at companies on HubSpot with companies on Pipedrive."
- "Which tools and alternatives did software companies mention in the last 30 days?"
- "Which companies have we met that are B2B, sales-led and 20 to 499 employees?"
Ways to use it
- Marketing: write a campaign for one segment in that segment's own words.
- Sales leaders: brief the team on the objections a segment raises before they start selling to it.
- New markets: before you expand, see what companies from that country have already told you.
Still stuck? Email support@scalign.ai.