Get the most out of Scalign: Marketing

Your sales team's meetings are the best market research you have. Scalign keeps what buyers say, in their words, so marketing can write from it. These questions work in Claude or ChatGPT with Scalign connected. We tested every one on real data.

Write from your buyers' own words

Pull the objections, pains and reasons to buy from recent meetings and write posts, blogs and emails that sound like the people you sell to. Each reason to buy lays out the buyer's situation, pain, impact and the outcome they want, so it works as a ready-made content brief.

• "Give me 5 LinkedIn post ideas based on the objections prospects raised in intro calls this month, in their own words."
• "What pains come up most at ideal-fit companies this quarter? Count ideal fit as [your company size and sales motion]."
• "Pull the reasons to buy for our 5 most recent ideal-fit accounts and tell me which themes repeat."
• "How do buyers describe the problem we solve?"

Check your messaging against real meetings

Compare your website with how buyers talk, and find the questions your content doesn't answer yet.

• "Compare how buyers describe their problems in our meetings with the copy on [your website]. Where does the homepage miss their language?"
• "Which questions did buyers ask in the last 30 days that our FAQ page ([your FAQ link]) doesn't answer?"

Slice it by segment

Any of your ICP attributes works as a filter: country, industry, company size, CRM, sales motion and the rest. Use it to see what one segment says before you write for them.

• "Show me the objections from the last 30 days at software companies with 20 to 99 employees."

Collect customer proof

Customers tell your team what changed for them in check-ins and feedback calls. Find those moments and line up your next case study.

• "Find quotes from the last 30 days where customers describe what changed since they started using [your product]. Look only at feedback and catch-up calls."
• "Look at feedback and catch-up calls from the last 30 days. Which customers would make the best case study, and which quotes back that up?"

Build decks and collateral from real data

Ground sales material in what buyers actually said: a deck tailored to one account, a one-pager for a segment, or an objection-handling sheet for the team.

• "Tailor our sales deck for [company]: use their why change, why now and why us, in their own words."
• "Write a one-pager for software companies with 20 to 99 employees, based on the pains and objections they raised in the last 30 days."
• "List the objections prospects raised in intro calls this month, with a quote for each, so I can build an objection-handling sheet."

Track competitors and what buyers want

• "Which competitors and tools did buyers mention in our meetings this month, and what did they say about them?"
• "What are buyers asking us to build?"

For themes across the deals you won and lost, see Run a win/loss review.

Put your favorites on a schedule

In Claude Cowork, schedule the questions you ask every week, so the answers come to you: a Friday digest of the week's objections for the team, a product feedback roundup before your product meeting, or a monthly competitor check.

Still stuck? Email support@scalign.ai.