Enabling efficient and repeatable growth for software companies.

Scalign is the go-to-market tool that helps your team identify and execute on the right growth strategy. It gives you a shared, structured view of your market: the right customer segments, pain points, ideal customer profiles (ICPs), value drivers, buying roles, buying processes, alternatives, and competitors. With all the essential go-to-market data in one place, your team can focus, act, and adapt with clarity and intent.

Scalign typically handles the following problems: 1) Lack of clarity around who to target and why. 2) Weak value articulation across roles. 3) Inconsistent messaging and campaigns. 4) Misalignment between sales, marketing, customer success, and product. 5) Inefficient onboarding of commercial team members. 6) Scattered GTM material.

As companies scale, teams naturally diverge - sales focuses on closing, marketing on campaigns, product on features, and customer success on retention and renewals. Each team operates with good intent, but often with different definitions of the ideal customer, pain points, and priorities. Without a structured way to align around customer problems and messaging, this leads to wasted effort, inconsistent experiences, and missed growth opportunities. Scalign fixes that by giving everyone a shared, structured view of who you serve, why they buy, and how to win and retain them.

Scalign is designed for B2B software companies that want to achieve efficient and repeatable growth.

Scalign creates value at both stages. Early-stage companies use it to find product-market fit faster and scale their first sales teams with clarity. Later-stage companies rely on it to centralize strategic insights, onboard new hires efficiently, support acquisitions, and maintain consistency across teams, markets, and geographies. Whether you're growing fast or scaling complex operations, Scalign helps keep your go-to-market efforts aligned and effective.

Scalign helps you sharpen your campaign focus, improve targeting, and increase conversion rates by aligning your messaging with what truly resonates. It enables clearer articulation of value across buyer roles and gives your team a repeatable, scalable go-to-market playbook. As you grow, it also makes it easier to onboard new team members with consistency and clarity. Over time, this alignment drives more efficient and repeatable growth, helping you improve key metrics like the Rule of 40 by increasing revenue while keeping commercial spend focused and effective.

Scalign is typically used by Head of Revenue, Heads of Sales, Head of Marketing, Head of Customer Success and Head of Product / Product Marketing, but often championed by anyone who feels the pain of misalignment.

As a CEO, you're responsible for driving growth while keeping the company focused, aligned, and efficient. But as teams scale, it’s easy for sales, marketing, and product to drift in different directions, leading to confusion, wasted effort, and missed opportunities. Scalign gives you a clear, centralized view of who your ideal customers are, what they value, and how your teams should go to market. It replaces scattered documents and opinions with structured, actionable insights. You’ll feel more confident that your team is rowing in the same direction, that your strategy is actually being executed, and that growth is built on clarity, not chaos.

As a Head of Marketing, you're juggling a lot - campaign deadlines, content requests, product launches - and often feel the pressure to deliver results without always getting the credit. On top of that, misalignment with sales or product can make your job feel like pushing uphill. Scalign gives you a structured, shared foundation that removes the guesswork. You’ll know exactly who to target, what matters to them, and how to message it, without needing to start from scratch every time. It helps you lead with confidence, align your team with sales, and show the real strategic impact of your work. It's not just about doing more, it's about making what you do matter more.

As a Head of Sales, you're under constant pressure to hit targets, onboard new reps fast, and keep your team focused - often without clear direction from marketing or product. It’s frustrating when reps waste time chasing the wrong leads or using inconsistent messaging. Scalign gives you clarity and structure: it defines who your best customers are, what problems they care about, and how to speak their language. It becomes your go-to playbook for training, outreach, and prioritization, so your team can spend less time guessing and more time closing. You’ll feel more in control, more aligned with the rest of the company, and better equipped to scale what works.

As a Head of Customer Success, you're constantly working to retain and grow customers, but often feel caught between unclear expectations and scattered insights. It’s frustrating when your team isn’t aligned with what was promised during sales or when you’re unsure which segments truly drive long-term value. Scalign helps by giving you a clear, shared understanding of your ideal customers, what they care about, and where they see the most value. You can tailor onboarding, success plans, and upsell strategies based on real data, not assumptions. It brings alignment across teams, reduces churn risk, and helps you turn customer success into a growth engine, not just a support function.

As a Head of Product, you're expected to build the right things, serve the right customers, and support growth - all while balancing inputs from sales, marketing, and leadership. It can feel like you're stuck translating chaos into clarity, often without a consistent view of who the customer really is. Scalign gives you that clarity. It aligns everyone around well-defined segments, real customer pain points, and what each buyer role truly values. This helps you prioritize with confidence, say no with rationale, and ensure that product decisions stay connected to go-to-market reality, not just internal opinions. It’s a way to build with purpose, not noise.

Scalign often sits at the intersection of marketing, sales, customer success, and product. In many teams, it’s owned by the Head of Revenue, Head of Marketing, Head of Sales, or a go-to-market lead, but it benefits all commercial roles by providing shared, structured insight.

If your team is misaligned, targeting too broadly, or struggling to convert leads, Scalign helps you act fast. It creates clarity on where to focus, what messaging works, and how to accelerate growth with fewer resources.

Even if your strategy is clear, it’s often not shared or used consistently across the company. Scalign helps operationalize strategy, turning plans into action by aligning messaging, ICPs, sales motions, and marketing content around shared insights.

No. Scalign minimizes the internal time investment by pre-populating key insights using AI and publicly available data. Your team can validate or adjust what's already there, which makes onboarding quick and efficient.

Scalign currently uses AI and publicly available data to populate suggestions for your company.

Yes. Scalign isn’t a one-time setup tool. Scalign goes beyond defining your strategy by turning it into clear, actionable guidance for your commercial teams. Once your ICPs, segments, and value propositions are defined, Scalign connects them to buyer roles, messaging, and sales motions. It becomes a living playbook that informs how sales, marketing, and product teams execute, ensuring your strategy is used in daily operations, not just stored in a slide deck.

Scalign complements your current tools and workflows. It provides the upstream strategic clarity that informs what gets done in CRMs, campaign tools, or sales calls - ensuring all efforts are aligned with what works.

Scalign is designed to reduce complexity - not add to it. It brings together scattered strategy docs, sales decks, and customer insights into one shared space, replacing confusion with clarity across teams.

CRMs are operational tools - they track deals, contacts, and sales activities. Scalign is a strategic and tactical tool that guides who to target, what matters to them, and how to engage them effectively. It works alongside your CRM, not in place of it. Tools like HubSpot, Salesforce and Attio give you speed, while Scalign gives you direction.

Notion and Excel are flexible, but quickly become messy and outdated when used to track go-to-market strategy. Scalign provides a centralized, structured, and dynamic environment specifically for commercial alignment. It eliminates the need for scattered documents by offering a shared, always-current workspace that’s easy to maintain and update as your strategy evolves.

ChatGPT is a powerful tool, but it’s unstructured and requires prompts, context, and manual follow-up to get consistent results. Scalign is purpose-built for go-to-market alignment - it automatically structures insights like ICPs, segments, buyer roles, and customer value, making it easier for teams to align without needing to engineer responses or maintain context.

Head over to https://www.scalign.ai/demo to get started!